Hailey Bieber Brings Her Favorite Denim to Gap

What’s Happening?

On July 15, 2026, at 5:05 p.m. ET, we learned some fun fashion news! Hailey Bieber (who is 29 years old) is the new face of a Gap clothing campaign. She loves wearing denim (that’s just another word for jeans), and now she’s teaming up with Gap to make a special jeans collection.

Important Point: Hailey Bieber is also the founder of the skin-care brand Rhode and is married to pop superstar Justin Bieber.

Why Denim?

Hailey said Gap has been in her closet since she was a little kid, so working together felt super natural.

• She was born in 1996.
• She gets a lot of style ideas from the 1990s because back then people wore jeans in a chill, easy way.
• She wanted the new campaign and jeans to feel modern, nostalgic (like a happy throwback), and personal.

In her words: “1996 was the year I was born and I get a lot of style inspiration from the ’90s because there was something so effortless about that era and the way people wore denim.”

The New Jeans: “The Hailey Jean”

Gap looked at two of Hailey’s favorite old Gap jeans to create these new ones. They call the collection The Hailey Jean.

When and Where Can You Get Them?

1. The collection launches on Thursday, July 16.
2. It goes live on Gap’s website.
3. Some styles will also be in all Gap stores in North America.

What’s in the Collection?

The Hailey Jean is a limited-edition denim capsule (a small, special batch of clothes). It includes:

• Two relaxed fits (meaning loose and comfy):
  • Extra Baggy
  • ’90s Low Rise Loose
• Six total washes (colors/fades) across both fits.
• The Low Rise Loose is sold only on Gap’s website.
• Price: $89

Here is exactly what the limited-edition capsule includes:

• The Extra Baggy Jean, available in three washes
• The ’90s Low-Rise Loose Jean, available in three washes
• Custom "1996" detailing integrated into hardware and back patch design
• Hailey’s signature is printed inside the pocket lining
• 100% cotton rigid denim designed to break in over time

Important Point: The jeans have Hailey’s signature inside the pocket and “1996” on the buttons and back patch to celebrate her birth year!

Hailey’s Own Words

Hailey shared photos from the Gap photo shoot on Instagram on July 15. She wrote: “My favorite denim fr” (fr = “for real,” meaning she really loves them).

She also said: “We wanted the campaign and the collection to capture that same feeling in a way that felt modern, nostalgic, and personal.”

Summary

Hailey Bieber, age 29, is starring in a new Gap denim campaign launching July 16, 2026. The “Hailey Jean” line includes two loose fits inspired by her everyday style and the 1990s, costs $89, and features special 1996 and signature details. It’s available on Gap’s website and in North American stores, with some styles online-only.

FAQ

1. Who is Hailey Bieber?
She is a 29-year-old entrepreneur (Rhode skincare founder) and the wife of singer Justin Bieber. She is now the face of Gap’s new denim campaign.

2. When does the Hailey Jean come out?
It launches on Thursday, July 16, 2026, on Gap’s website and in select Gap stores across North America.

3. How much does the Hailey Jean cost?
The limited-edition capsule is priced at $89.

4. What makes these jeans special?
They are based on Hailey’s favorite vintage Gap jeans, have two loose fits, include “1996” details for her birth year, and have her signature printed inside the pocket.

5. Where can I buy the ’90s Low Rise Loose style?
That specific fit is available exclusively on Gap’s website.