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Cowboys Cheerleaders Unveil First Uniform Overhaul in Years for 2026 Season
Dallas Cowboys Cheerleaders Get Their First Official Game-Day Earrings for the 2026 Season
The Big News in Simple Terms
Imagine your favorite sports team’s cheerleaders have worn the same classic uniform for decades. Now, for the very first time, they’re adding a special piece of jewelry that everyone on the squad will wear together during games. That’s exactly what’s happening with the Dallas Cowboys Cheerleaders!
Starting in the 2026 NFL season, all 36 cheerleaders will wear matching Bella Stud earrings from Texas jewelry brand Kendra Scott. This is a historic first—the squad has never had standardized, official game-day earrings before.
Why This Partnership Matters
Two Texas Icons Team Up
- Dallas Cowboys Cheerleaders: Known as "America’s Sweethearts," they’ve been a symbol of football tradition since 1972.
- Kendra Scott: A beloved jewelry brand founded in Austin, Texas, in 2002.
Both brands share deep Texas roots, making this collaboration feel like a natural fit.
Important Point
This isn’t just about looking pretty—it’s about team identity. The earrings become part of the official uniform, just like the boots, vest, and star emblem.
Meet the Star of the Show: The Bella Stud Earrings
What Makes Them Special?
| Feature | Details |
|---|---|
| Design | Cubic zirconia (sparkly simulated diamonds) surrounding a custom-cut crystal center |
| Price | $85 (retail) |
| Style | Classic stud—elegant, not flashy |
| First Wear | September 20, 2026 (first home game) |
Why the Bella Stud?
Kendra Scott herself explained the choice perfectly:
"The Bella Stud is classic and versatile. As designers, we know the most iconic pieces stand the test of time. The Dallas Cowboys uniform is one of them—a symbol of heritage, confidence, and American style."
In kid terms: These earrings are like the perfect pair of jeans—they go with everything, never go out of style, and make you feel put-together instantly.
The Full Fan Collection: More Than Just Earrings
Kendra Scott didn’t stop at the cheerleaders’ earrings. They created a whole collection so fans can show their Cowboys pride anywhere—not just at the stadium.
Featured Pieces:
- Cassidy Silver Enamel Statement Necklace
Paperclip chain + bold enamel and mother-of-pearl star centerpiece - Elton Silver Star Cuff Bracelet
Engraved star details for a Western vibe - Elisa Silver Dallas Multi Strand Necklace
Secret detail: "Dallas" engraved on the back!
Designed for Real Life
"The line transitions effortlessly from the stadium to everyday street style, allowing fans to celebrate every moment of the season with confidence."
— Kendra Scott
Translation: Wear these to the game, to work, to dinner—they’re not just "game day" jewelry.
Meet the Faces of the Campaign
Four Dallas Cowboys Cheerleaders star in the launch photos:
- Allison Khong
- Camille Sturdivant
- Jenna Waller
- Kylie Dickson
You might recognize them from the hit Netflix docuseries "America’s Sweethearts: Dallas Cowboys Cheerleaders"—which gave fans a behind-the-scenes look at what it takes to make the squad.
How We Got Here: A Quick Timeline
- 2024 – First Kendra Scott × DCC partnership launches (successful!)
- Early 2025 – Brands announce expanded collaboration
- September 20, 2026 – Bella Stud earrings debut on-field at AT&T Stadium
- Ongoing – Fan collection available for purchase online and in stores
Summary: What You Need to Know
| Key Takeaway | Why It Matters |
|---|---|
| First-ever standardized earrings for DCC | Historic uniform update after 50+ years |
| Bella Stud by Kendra Scott | Texas brand + Texas icons = authentic partnership |
| Debut: Sept 20, 2026 | Mark your calendars! |
| Full fan collection available | You can own a piece of the look too |
| Featured on Netflix stars | Real cheerleaders, real style |
This partnership blends tradition + modern fashion + hometown pride—exactly what makes the Dallas Cowboys Cheerleaders an enduring American icon.
FAQ: Your Questions Answered
Are the cheerleaders required to wear these earrings?
Yes! For the first time ever, the Bella Studs are an official, mandatory part of the game-day uniform for all 36 squad members.
Can I buy the exact same earrings the cheerleaders wear?
Absolutely. The Bella Stud earrings retail for $85 and are available to the public through Kendra Scott.
Is this the first jewelry partnership for the DCC?
They’ve had brand partners before, but this is the first time jewelry has been standardized as part of the official uniform.
Do I have to be a Cowboys fan to wear the collection?
Not at all! The pieces are designed with subtle star motifs and Texas flair—stylish enough for anyone who likes the aesthetic.
Where can I watch the cheerleaders’ Netflix show?
"America’s Sweethearts: Dallas Cowboys Cheerleaders" is streaming now on Netflix—perfect for getting to know the women behind the uniform.
Final Thought: Sometimes the smallest details—like a pair of stud earrings—can become the most meaningful symbols of belonging, heritage, and team spirit.
