Employee’s Insane Hand-Drawn Spider-Man Poster Breaks the Internet
When a Missing Movie Poster Turned into an Internet Sensation: The Spooderman Story
The Problem: No Posters for the New Spider-Man Movie
Imagine you work at a movie theater. A brand new Spider-Man movie called "Spider-Man: Brand New Day" is coming out. You’re excited to put up the cool official posters… but they never arrive!
This is exactly what happened at the Famous Players Six theatre in Prince George, British Columbia. A shipping error meant the official promotional posters were lost somewhere in transit.
The Creative Solution: Enter "Spooderman"
Instead of leaving the poster frame empty, the theater manager had a fun idea. They asked 19-year-old employee Drake Landon (who happens to be an artist) to draw a replacement poster.
But not just any Spider-Man drawing — they asked for Spooderman!
Important Point: What is Spooderman?
Spooderman is a famous internet meme from around 2012. It’s a deliberately crude, messy drawing of Spider-Man made in Microsoft Paint (a simple drawing program). The joke is that it looks like a 5-year-old drew it — wobbly lines, weird proportions, and usually funny misspellings like "Spooderman" instead of "Spider-Man."
Drake told his manager: "I can draw actual Spider-Man, but I’m not gonna argue, I’ll draw Spooderman."
And that’s exactly what he did — he drew Spooderman in the style of the new movie’s "Brand New Day" design.
The Personal Touch
Underneath his drawing, Drake wrote a sweet, honest note:
"Sorry we never received the real posters! Sorry for any inconveniences!"
How It Went Viral
The Chain Reaction:
- Movie-goer Adam Woodrow visited the theater with his son Rogan
- They loved the poster — Adam said, "We thought it was awesome!"
- Rogan took a photo of Drake next to his creation
- Shared it online to local community groups
- The internet went crazy — thousands of likes across multiple platforms
- Reddit exploded — over 54,000 upvotes on the Marvel Studios subreddit alone!
What People Are Saying
Fans online have been suggesting:
- "Draw every movie poster at the theater!"
- "Sell your Spooderman drawings!"
- "This is the best marketing ever!"
Drake’s Reaction: Humble & Honest
Despite the massive attention, Drake stays grounded:
"I’m happy that I’m recognized for it, but like it’s a simple drawing based off of a meme that’s already a drawing. I’d say credit mostly goes to the idea of Spooderman, whoever drew it originally years ago."
What he actually likes to draw: Robots, intricate machines, and weapons — much more detailed stuff!
A Proud Dad Moment
Drake’s father, Craig Landon, couldn’t be happier:
"He’s been [drawing] for years so it’s nice to see him get some attention for it. He’s a bit taken back by all the exposure, but that’s the way the world is these days and when it hits online and goes a bit viral, people love it."
What Happens Next?
Cineplex (the theater company) announced:
- The Spooderman poster will be replaced by the official movie poster (now that it finally arrived)
- But they will find a new home for Drake’s hand-drawn masterpiece within the theater
- Drake hopes to make his own prints of the now-iconic poster to sell
Summary
| What Happened | Why It Matters |
|---|---|
| Official Spider-Man posters lost in shipping | Theater needed a quick replacement |
| Employee Drake Landon drew "Spooderman" meme version | Creative, funny solution to a problem |
| Photo shared online → went viral (54k+ Reddit upvotes) | Internet loves authentic, humble creativity |
| Cineplex keeping the drawing in the theater | Recognizes the cultural moment |
| Drake stays humble, credits original meme creator | Shows great character |
The big lesson? Sometimes a mistake + creativity + honesty = unexpected joy for thousands of people!
FAQ: Your Questions Answered
Is "Spider-Man: Brand New Day" a real movie?
Yes! It’s an upcoming Spider-Man film. The theater was preparing for its release when the posters didn’t arrive.
Who created the original Spooderman meme?
The original creator is unknown — it appeared anonymously online around 2012 as a deliberately bad MS Paint drawing. That’s part of the joke!
Will Drake get paid for this?
Not directly from the theater, but he plans to sell his own prints of the drawing. The viral attention might lead to other art opportunities too!
Why did the theater ask for Spooderman specifically?
It was a fun, lighthearted decision! The manager knew about the meme and thought it would be funny — and they were right.
Can I see the actual drawing?
Yes! The article includes photos of both the Spooderman poster in the theater frame and Drake standing next to it with his dad.
Originally reported by CBC News. Photos by Sarah Penton/CBC.