Every 2027 Super Bowl Ad, Tracked Live by Brand Innovators
Super Bowl 2027: Everything You Need to Know (So Far!)
The Big Game is coming to LA—and it’s already making history before a single snap.
Where and When Is It Happening?
Mark your calendars! Here are the basics:
- Date: Valentine’s Day, February 14, 2027
- Location: SoFi Stadium in Los Angeles, California
- Fun Fact: It’s the first time the Super Bowl falls on Valentine’s Day since 2010!
Who’s Broadcasting the Game?
This year’s broadcast lineup is historic:
| Network | Milestone |
|---|---|
| ESPN | First time ever broadcasting the Super Bowl |
| ABC | First time in over 20 years (since 2006!) |
Why this matters: Disney owns both ESPN and ABC. By airing on both networks, they reach way more viewers—cord-cutters, cable fans, and everyone in between.
Ad Prices Are Sky-High (And Already Sold Out!)
Believe it or not, ESPN’s ad slots are completely sold out—six months early!
What does a 30-second spot cost?
- Up to $10 million depending on placement
- That’s $333,333 per second
Who’s already in?
- Cutwater Spirits (owned by AB InBev) — first brand to officially announce
CALLOUT: IMPORTANT POINT
Ad inventory for ESPN is 100% sold out. If your brand wants in, you’ll need to look at ABC, streaming, or digital extensions—or wait for 2028.
What Happens Next?
We’ll keep updating as more brands announce. Here’s what to expect:
- More brand announcements — Big names usually reveal plans in waves
- Creative teasers — Trailers, social campaigns, celeb cameos
- ABC ad sales updates — Still inventory available there
- Streaming & digital packages — Disney+ , Hulu, YouTube, TikTok integrations
- Halftime show reveal — Usually announced late summer/early fall
Bookmark this page — we’ll refresh it every time news drops.
Quick Summary
- Super Bowl LXI = Feb 14, 2027 at SoFi Stadium, LA
- ESPN + ABC = Historic dual broadcast (Disney double-dip)
- ESPN ads = SOLD OUT at up to $10M/30 sec
- Cutwater = First confirmed advertiser
- More brands coming soon — Stay tuned!
FAQ: Your Burning Questions, Answered
1. Why is ESPN broadcasting the Super Bowl for the first time now?
The NFL rotated broadcast rights among CBS, Fox, NBC, and now ESPN/ABC. Disney negotiated hard to get ESPN in the mix—especially as streaming grows.
2. Can I watch on streaming?
Yes! ESPN+ and Disney+ will likely have simulcasts or alternate feeds. ABC is also on free over-the-air TV.
3. Why are ads so expensive?
100+ million viewers live, all watching the same thing at the same time. No other media event compares.
4. What’s a “Cutwater”?
A trendy canned cocktail brand (think: margaritas, palomas in a can) owned by beer giant AB InBev. They’re targeting younger, fun-loving viewers.
5. When will we know the halftime performer?
Usually September–October the year before. Start your fan theories now!
Got a brand announcement or tip? Drop it in the comments—we’re watching the commercial breaks so you don’t have to.