Google tells Amazon “fiction doesn’t become fact..”, here’s why – Times of India

Amazon has reportedly instructed its sales teams to actively criticise the AI models of competing companies such as Google and Microsoft. Google responded with a scathing reply as Amazon aims to position itself as a superior provider of AI solutions, potentially influencing potential clients to choose their technology over the competition.
A recent Business Insider report claimed that Amazon Web Services (AWS) is actively positioning its in-house silicon and AI chip development as a key advantage in the competitive cloud market.Sales teams are being instructed to highlight this expertise when engaging with potential clients, drawing a contrast with rivals like Google and Microsoft.

Google gives a ‘fact check’

Google responded by giving a ‘fact check’ to Amazon and noted that Google’s AI infrastructure offers the “best” performance and a wide array of AI models.
“We’re flattered they’re worried about us, but fiction doesn’t become fact just because it’s in talking points,” Google spokesperson Atle Erlingsson told Business Insider.
“Not only do we offer more than 150 first, third and open-source models via Vertex AI, our AI infrastructure offers best overall performance, best cost performance, as well as uptime and security,” Erlingsson was quoted as saying.
Google CEO Sundar Pichai has, time-and-again, said that the search engine giant has been an AI-first company since 2016 but the launch of ChatGPT in public domain reportedly invoked ‘Code Red’ in Google’s corridors.

What Amazon has to say

As per the publication, Amazon spokesperson said that much of AWS’s growth was “fueled by customer adoption of generative AI,” stressing that its cloud computing business was on pace to surpass $100 billion in sales this year.
“It’s no secret that generative AI is an extremely competitive space. However, AWS is the leader in cloud and customer adoption of our AI innovation is fueling much of our continued growth. AWS has more generative AI services than any other cloud provider, which is why our AI services alone have a multi-billion dollar run rate,” the Amazon spokesperson said.
“It’s still early days for generative AI, and with so many companies offering varied services, we work to equip our sales teammates with the information they need to help customers understand why AWS is the best, easiest, most performant place to build generative AI applications,” the company added.
“To parse the language as anything more than that or mischaracterize our leadership position is misguided speculation,” it noted.