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HomeBlogUS bankruptcy may not hit Tupperware India - Times of India

US bankruptcy may not hit Tupperware India – Times of India

NEW DELHI: It may not be the end of the road for Tupperware in India. This is despite the fact that the US-based Tupperware Brands, known for its iconic plastic ‘dabbas’ and colourful kitchenware, filed for Chapter 11 bankruptcy protection late on Sept 17.
“It’s business as usual here and India may not be affected by the global restructuring,” sources close to the development told TOI.This confidence may stem from the fact that the products are locally manufactured, providing some stability amid the global disruption.

US bankruptcy may not hit Tupperware India.

Tupperware, which completed 28 years in India, has been on an aggressive expansion spree and widened the product range in line with its consumer-focused material-agnostic approach and forayed into the steel and glass products. “And, it’s been a great start to the festive season this year with the business reporting a huge increase in last two weeks (over last year),” a company’s distributor said, adding, there’s no panic among the Tupperware community.
Responding to TOI’s queries, Laurie Ann Goldman, president and CEO of Tupperware said in an emailed response, “Over the last several years, Tupperware’s financial position was severely impacted by the challenging macroeconomic environment. As a result, we explored numerous strategic options and determined this is the best path forward. This process is meant to provide us with essential flexibility as we pursue strategic alternatives to support our transformation into a digital-first, technology-led company, better positioned to serve our stakeholders. Tupperware intends to continue providing customers with award-winning, innovative products through our Tupperware consultants, retail partners and online at Tupperware.com.”
To dispel confusion and alleviate panic among the company’s direct sellers and employees in light of the global developments, some distributors held meetings on Wednesday to clarify the situation.

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