Vikram Chopra, CEO of online used car marketplace Cars24, has started a social media debate with a recent hiring post. The post, shared on X (formerly known as Twitter), appears to take aim at Bengaluru’s ongoing language debate.
Read the post here
Chopra’s post, referencing Delhi NCR (National Capital Region), reads: “Still can’t speak Kannada after years in Bengaluru? It’s okay. Aa jao Dilli (come to Delhi).” He goes on to promote open positions at Cars24 for “kickass engineers who wish to stay close to home.”
‘This is a tasteless advertisement…’ commented users
The post has sparked heated discussions online, with users divided on its message. Some have criticised Chopra for mocking Bengaluru’s language issue and potentially discriminating against potential employees comfortable living in the city. Others have defended Chopra, emphasizing the freedom of companies to choose hiring locations. Here are some comments
‘This is a tasteless advertisement. Makes me think less of cars24 employer brand and culture. There are more productive ways to highlight your qualities.’
‘Vikram no one wants to leave Namma Bengaluru. This is the reality. If you can’t speak that’s your choice no one is forcing you to learn it . If you learn also it’s good for you . I’m from karntaka but I live in pune I have learnt marati because it’s good to communicate with new people . After all you can’t accept people speak Hindi or English.’
‘”We are looking for people who wish to stay close to home”
This is probably not the message you’d wanna post in a hiring call. So basically you want north indians/delhiites in your team? Rest of the folks?’
‘I don’t think any Indian metro city is worth hyping up. You could hype up the people and the culture, but not the city. That’s where Bangalore actually wins and Delhi loses.’
#Cars24 #CEO #Vikram #Chandra #speak #Kannada #Bengaluru #Jaao #Times #India
