Elon Musk is not a fan of hashtags, and inn a recent tweet, the owner of the social media platform X (formerly Twitter) has declared that hashtags are no longer necessary, urgin users to stop using them.
In a reply to a post that included what Grok, an AI chatbot from another of Musk-owned companies xAI, Musk said that hashtags “look ugly”.
“grok weighs in on using hashtags on 𝕏,” the original post read, to which Musk replied, “Please stop using hashtags. The system doesn’t need them anymore and they look ugly.”
Musk’s declaration signals a shift in X’s algorithms and content discovery mechanisms. Hashtags have been in use since 2007 to help users engage with trending topics and conversations.
X has purpotedly implemented advanced systems that can surface relevant content without relying on user-provided hashtags.
What is a hashtag and why it is important
A hashtag, denoted by the “#” symbol followed by a keyword or phrase, has become an integral part of social media and serves as a way to categorise as well as discover content related to specific topics or themes.
They have gained widespread popularity, particularly on platforms like Twitter and Instagram. On X, hashtags have a dedicated space where users can see trending topics and the volume of tweets associated with them, providing insights into current discussions and popular themes.
Overall, hashtags have evolved into an essential tool for navigating and engaging with content on social media platforms, enabling users to connect, discover, and participate in conversations around shared interests.
Last year, Musk posted that he “hates hashtags” in a reply to a post.
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