This move has successfully connected with audiences from diverse linguistic backgrounds, emphasising the importance of linguistic inclusivity in a culturally rich nation like India.
Taking this concept further, a local cricket match in Bengaluru has recently gone viral for its commentary in Sanskrit.
The video, which has captivated viewers across the country, was made possible by the efforts of the language learning platform Sthaayi in collaboration with Karnataka Sanskrit University.
Watch:
The commentary, delivered by Arun Kumar Kalagi, puts forward the timeless beauty of Sanskrit, an ancient language often considered difficult to integrate into modern contexts.
The viral nature of the video, which has amassed millions of views, underscores the potential of digital platforms to breathe new life into traditional languages.
The initiative has sparked widespread interest in Sanskrit, with many viewers expressing their admiration for the language and calling for broader inclusion of Sanskrit in sports commentary, particularly in mainstream platforms like Jio Cinema.
As regional language broadcasts in the IPL have demonstrated, linguistic inclusivity is key to engaging India’s diverse population.
The positive reception of Sanskrit commentary in a local cricket match showcases the value of preserving and promoting traditional languages, making sports more relatable and enjoyable for diverse audience.
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