Shark Tank India 4: Vineeta Singh slams pitchers for manipulating their sales numbers; latter claims to generate Rs 2.7 cr by hosting BPraak’s concert | – Times of India

The most recent episode of Shark Tank India, which resumed for its fourth season this week, featured a dispute between Vineeta Singh and two brother entrepreneurs. When the pitchers showed the “sharks” the figures that told them about their skincare line, Personal Touch, Vineeta thought, “Daal mein kuch kaala hai.” Aman Gupta, Kunal Bahl, Azhar Iqubal, and Ritesh Agarwal joined Vineeta on the show. Aditi and Ashish Jawa, the business owners, valued their company at Rs 120 crore and requested Rs 1.2 crore in exchange for a 1% stake.
Despite starting a pharmaceutical company a few years ago, Ashish claimed to have no prior experience in the industry. The company closed down soon after. Another company also went out of business. However, the Personal Touch gained popularity. In just one year, they boosted revenues from Rs 1.5 crore to almost Rs 20 crore. Additionally, they arranged a concert with B Praak, which brought in Rs 2.7 crore. However, the “sharks” discovered flaws in their stories after a little investigation. Vineeta wasn’t persuaded that their social media figures were real. The pitchers displayed a reel with two million hits but just 700 likes to the “sharks.” Vineeta and Aman stated that the post has been upgraded, but Azhar stated that this is not feasible. But it wasn’t, the pitchers emphasised.
Later, when Azhar enquired about the proportion of their sales that come from organic sources, he received no reasonable answer. “How are you unaware of your marketing’s attribution analysis?” Azhar enquired. The fact that the pitchers were not prepared with this knowledge astounded Kunal. Aman backed out of the agreement, saying, “I’m very disappointed that you don’t know the details.” Ritesh promised to provide them with some advice during a meeting at a later time, but Kunal and Azhar also withdrew. But according to Vineeta, the others were being overly generous.
She remarked, “I’m having trouble giving you credit,” adding, “daal mein kuch kaala hai.” She made the point that their goods shouldn’t be so expensive; they are charging Rs 2000 for something that should cost less than Rs 200. She pondered whether their cousin, who produces the goods for them, is defrauding the pitchers. Taking them at face value, she responded, “Cousin aapko loot raha hai.” Vineeta, however, wasn’t afraid to suggest that the pitchers are manipulating the figures. They offered to show her their Shopify dashboard in an effort to disprove her. In order to explain the spike in sales on particular days of the month, they insisted on using the “drop” model, which makes shoppers wait for the arrival of new products. Vineeta, however, remained unconvinced.

“From what I understand, customers don’t wait for a single day in three months to shop,” she stated. They seem to be going into sales themselves, which might be real or phoney, in my opinion. On launch days, they might also be collecting orders over the phone. An online business cannot demonstrate a 100% growth in sales. Without reaching an agreement, the pitchers departed.