Ratan Tata, who was regarded as one of India’s most innovative businessmen, passed away on Wednesday night at the age of 86. The former chairman of Tata Sons had been receiving medical attention at Mumbai’s Breach Candy Hospital for the last three days. When his death was confirmed late on October 9, it sent shockwaves throughout the nation and beyond.
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When Ratan Tata made Lionel Messi the global brand ambassador of the TATA Motors
Renowned in their respective domains are Ratan Tata and Lionel Messi. At the age of 86, renowned Indian businessman and philanthropist Ratan Tata passed away on Wednesday night, October 9, 2024, in Mumbai. Fascinatingly, there was a time when branding tied Tata and Messi together.
Tata Motors appointed Messi as a brand ambassador first among Indian companies in November 2015. Originally called Zica, their new hatchback has subsequently been renamed Tiago since then. The football player was hired to help advertise its release.
Sadly, the introduction coincided with the outbreak of a virus called Zika, which caused Tata Motors to rethink the car’s branding to prevent bad connotations. Lionel Messi once shared his joy of becoming the brand ambassador of an Indian brand, he said:
Set to premiere over the Christmas season, Tata Kite is expected to be a major release for Tata Motors. With this new tiny vehicle and compact sedan, the business wants to leave a powerful impression once again on the market.
Reports from Motor Octane indicate that Tata Motors just shot a Kite commercial video with Messi. Ratan Tata has gone on to be one of the biggest gems in Indian history.
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