MUMBAI: Mahindra Group-owned premium motorcycle firm Classic Legends, which has three motorcycle brands under it, is running a marathon and will navigate any challenge in the rebuilding of the resurrected brands like Jawa, group chairman Anand Mahindra has said.
Speaking at the launch of all-new Jawa 42 FJ motorcycle here, Mahindra also said that stories build brands and brands are nothing but an aggregation of stories.
The latest offering in the neo-classic segment is priced at nearly Rs 2-lakh onwards and would compete with the likes of Royal Enfield’s Classic 350 and Hunter.
In Oct 2016, Mahindra & Mahindra, through its subsidiary Classic Legends (CLPL), signed a licensing deal to launch motorcycles under the Jawa brand name in India and other East Asian countries.
The same year, the company acquired British motorcycle brand BSA as well.
Speaking at the launch of all-new Jawa 42 FJ motorcycle here, Mahindra also said that stories build brands and brands are nothing but an aggregation of stories.
The latest offering in the neo-classic segment is priced at nearly Rs 2-lakh onwards and would compete with the likes of Royal Enfield’s Classic 350 and Hunter.
In Oct 2016, Mahindra & Mahindra, through its subsidiary Classic Legends (CLPL), signed a licensing deal to launch motorcycles under the Jawa brand name in India and other East Asian countries.
The same year, the company acquired British motorcycle brand BSA as well.
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