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At the third annual Fanatics Fest (a big fan and sports collectibles party), ESPN’s Kevin Negandhi told the crowd some exciting news:
Mike Mahan, the CEO of Fanatics Collectibles, said:
"It’s definitely the most important thing we’ve had signed at Fanatics Fest."
He also said Flagg loves cards and understood how special this moment was.
Think of it like this:
Mahan says these cards connect fans to an athlete’s biggest moments — like the first time they step on the court or break a record.
Here’s what you need to know:
Important: Mahan calls Flagg’s card the most anticipated basketball card "in a long, long time."
Let’s look at some money facts:
Geoff Wilson, founder of Sports Cards Investor, said:
Mahan shared what the company is exploring:
Important: Fanatics’ main goal is to "work with athletes and bring them into the fold." A cool side effect? Athletes themselves now chase their own RDPA cards!
Mahan says:
"They could be massive collectors, they could not collect at all: Athletes want them. It’s become this iconic symbol."
Kevin Negandhi asked Flagg if he’d try to buy his own card once someone pulls it.
Flagg said:
"Maybe eventually. I might have to wait until I get my second contract, but maybe eventually."
Cooper Flagg — the NBA Rookie of the Year — just signed his one-of-one rookie debut patch autograph card at Fanatics Fest, called the most important item signed there yet. It’s part of the highly anticipated 2026 Topps Chrome Update Basketball release. Experts think it could sell for as much as $5 million. Fanatics is growing into new card areas and tech, and even players like Flagg want their own special cards.
What does "one-of-one" mean?
It means there is only a single copy of that card made — you can’t find another one anywhere.
What is a redemption card?
It’s a card that gives you a code. You send the code to the company, and they mail you the actual signed card later.
Why are rookie debut patch cards such a big deal?
Because the patch comes from the jersey the player wore in their very first game, and the player signs it — making it a unique piece of history.
How much is Cooper Flagg’s card expected to sell for?
Expert Geoff Wilson now believes it could reach $5 million.
What is Fanatics planning for the future?
They plan to explore game cards like Pokémon, mix different sports, and build a helpful app for collectors.