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Michelle Buteau vs. World’s Coldest Treat: Sensodyne Ultimate Test
Sensodyne Creates the "World’s Coldest Treat" to Help People Enjoy Summer Without Tooth Pain
The Big Problem: Summer Treats Can Hurt Your Teeth
Imagine this: It’s a hot summer day. You take a big bite of ice cream or sip a frozen slushie. Ouch! A sharp zing shoots through your teeth. Sound familiar? You’re not alone.
Important Fact: 55% of people with sensitive teeth avoid cold treats like ice cream and slushies because of the pain. That means over 40 million Americans are missing out on summer’s best moments!
Sensodyne Clinical Repair wants to change that. They’ve created a fun, one-day event to show how their toothpaste can help you enjoy every frozen bite.
What Is the "World’s Coldest Treat" Event?
When & Where
- Date: Thursday, August 6, 2025
- Time: 1:00 PM – 7:00 PM EST
- Location: 45Grand in SoHo, New York City
What Happens There?
- Try the "World’s Coldest Treat" – A special frozen dessert made with liquid nitrogen (super cold!)
- Meet Michelle Buteau – The comedian and actress will be there hosting
- Take photos – Capture your "first bite" reaction
- Get free toothpaste – Every treat comes with a tube of Sensodyne Clinical Repair
Callout: First come, first served! Treats and samples are limited, so arrive early.
Who’s Behind This Cool Idea?
Chef Simon Davies – The Dessert Master
Chef Simon created the signature treat. He’s a famous chef who:
- Worked at Alinea (a 3-Michelin-star restaurant in Chicago)
- Was named to Forbes 30 Under 30
- Loves creating "one-of-a-kind experiences" with food
His creation: A blueberry and vanilla white chocolate dessert frozen with liquid nitrogen at -196°C (-321°F)! Don’t worry – it’s served at a safe temperature, but it gives that intense "first bite" cold feeling.
Michelle Buteau – The Fun Host
You might know Michelle from:
- Netflix series "Survival of the Thickest" (she created and stars in it!)
- Comedy specials like "A Buteau-Ful Mind" (first woman to tape a special at Radio City Music Hall!)
- Movies like "Babes," "Marry Me," "Always Be My Maybe"
- Hosting "The Circle" and "Barbecue Showdown"
Michelle says: "Nobody wants to spend summer avoiding ice cream because their teeth can’t handle it. The cold belongs in the treat, not in your teeth!"
The Science: How Sensodyne Clinical Repair Actually Works
Why Do Teeth Get Sensitive?
Think of your teeth like tiny straws. When the protective layer wears down, hot/cold hits the nerves inside → ZING!
How This Toothpaste Fixes It
With twice-daily brushing, Sensodyne Clinical Repair:
- **Starts repairing sensitive areas after just 60 seconds***
- Builds a protective layer that gets stronger every time you brush
- Stops sensitivity from coming back (long-lasting relief**)
Science Fact: 85% of people with sensitive teeth want a fix that addresses the root cause, not just covers it up. This toothpaste does exactly that.
Two Flavors to Choose From
| Flavor | Best For |
|---|---|
| Whiten & Shine | Brighter smile + sensitivity relief |
| Fresh Clean | Deep clean + long-lasting fresh breath |
Where to Buy
Available at: Amazon, Walmart, Target
Price: $9.99 (MSRP)
More info: www.sensodyne.com
Summary: The Big Takeaways
Tooth sensitivity ruins summer for millions – 55% avoid cold treats
Sensodyne created a fun event to prove you CAN handle the cold
"World’s Coldest Treat" = liquid nitrogen dessert by a Michelin-star chef
Michelle Buteau hosts – comedy + free toothpaste = win/win
**Sensodyne Clinical Repair works in 60 seconds* and protects long-term
Two minty flavors, sold at major retailers for $9.99
FAQ: Your Questions Answered
Do I have to buy something to attend the NYC event?
Nope! It’s free and open to the public. Just show up at 45Grand in SoHo on August 6 between 1-7 PM. Treats and toothpaste samples are first-come, first-served.
Is the liquid nitrogen dessert safe to eat?
Yes! Chef Simon prepares it at -196°C but serves it at a completely food-safe temperature. The extreme cold is just for that dramatic "first bite" effect.
How fast does Sensodyne Clinical Repair really work?
It starts repairing sensitive spots after 60 seconds of brushing. For substantial relief, use twice daily for 3 days*. The protective layer builds up over time**.
Which flavor should I pick – Whiten & Shine or Fresh Clean?
Whiten & Shine if you want a brighter smile. Fresh Clean if you want that just-brushed clean feeling all day. Both fix sensitivity equally well!
Can I get the toothpaste if I can’t make the NYC event?
Absolutely! It’s sold nationwide at Amazon, Walmart, and Target for $9.99. No event required.
Don’t Let Sensitivity Steal Your Summer
Whether you’re in NYC for the event or brushing at home, Sensodyne Clinical Repair helps put the joy back in every frozen treat. Because summer memories should be sweet – not sensitive.
Follow along: @SensodyneUS on Instagram & TikTok for event highlights and more tips!
*For substantial sensitivity relief in three days
*With twice-daily brushing
^Based on 2026 sales of newly launched toothpastes
†The 2025 U.S. Study of Tooth Sensitivity: Prevalence and Treatment
