1
1Imagine your friend says, "You haven’t REALLY seen that movie unless you saw it in the special $30 IMAX 70mm theater three hours away!"
That’s not true. You can enjoy a movie perfectly fine in a regular theater—or even at home on your couch.
Boston Globe film critic Odie Henderson wants you to know: the "director’s intended format" is often just a marketing trick to make you spend more money and feel bad if you don’t.
Important Point
Most movies labeled "filmed for IMAX" weren’t actually shot entirely with IMAX cameras. Studios just slap the label on to charge higher ticket prices.
Odie shares his critic life:
Lesson: Even critics don’t always get the "ultimate" format. And they still do their jobs just fine.
Important Point
A bigger screen doesn’t fix a bad movie. If the story, acting, and directing aren’t there, 70mm won’t save it.
There are a few exceptions where format truly changes the experience:
| Movie | Why Format Matters |
|---|---|
| Playtime (Jacques Tati) | Packed with tiny visual jokes in every corner. 70mm lets you see them all. |
| Lawrence of Arabia / Amadeus | Epic scale + film texture = genuine spectacle worth seeking out. |
| The Hateful Eight (Roadshow) | Overture, intermission, longer cut—it’s an event, not just a screening. |
But for 99% of movies? Regular theater or streaming is totally fine.
Odie says it best:
"You’re off the hook for IMAX 70mm screenings of The Odyssey, and for any other hyped-up format the studios throw at you to trigger your fear of missing out. You won’t be violating Zeus’s Law."
See movies when you want
See movies where it’s convenient
See movies in the format you can access/afford
Enjoy them anyway
If you’re curious what a critic does regret missing on the big screen:
Note: He doesn’t say you must see these in theaters. Just that he wishes he had.
| Myth | Reality |
|---|---|
| "You must see it in IMAX 70mm!" | You don’t. Regular theater or home is fine. |
| "It’s the director’s intent!" | Often a studio marketing line, not a sacred rule. |
| "I’ll miss details!" | Only matters for a handful of visual-density masterpieces. |
| "Everyone’s doing it!" | FOMO is not a good reason to spend time/money. |
| "It’s the only way to respect the art." | Respecting the art = watching the movie and thinking about it. |
Your movie experience belongs to YOU. Not the marketing team. Not the "insufferable film friends." Not even the director.
Go for it! If you love the format, have the time/money, and it sounds fun—absolutely do it. Odie’s point is: don’t feel pressured to.
Yes. 70mm film has more detail/color depth than digital. IMAX screens are taller/wider. Combined, it’s the highest-quality projection possible. But for most movies, the difference is like HD vs. 4K on a good TV—nice, not essential.
Some directors genuinely love film and large formats. Nolan shoots with IMAX cameras. But his movies still work beautifully in regular theaters—millions of people saw Oppenheimer that way and loved it.
Check reviews from critics you trust. If they say "The 70mm print reveals details you miss otherwise" (like for Playtime or 2001: A Space Odyssey), consider it. If they don’t mention format at all? It doesn’t matter.
However lets you focus on the story.