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What Makes a News Website Work? The Invisible Code Behind Every Article
Have you ever wondered what happens behind the scenes when you open a news article online? It’s not just the words and pictures you see—there’s a whole hidden world of code making everything work! Let’s explore the invisible machinery that powers a news website like the Pittsburgh Post-Gazette.
The Big Picture: A Website is Like a House
Think of a website like a house:
- HTML = The walls, floors, and rooms (structure)
- CSS = The paint, decorations, and style (appearance)
- JavaScript = The electricity, plumbing, and smart devices (functionality)
The code you’re looking at is mostly the structural blueprint—the parts that hold everything together before the actual article content gets added.
Section by Section: What This Code Does
1. The Invisible Trackers (Google Tag Manager)
ELI5: This is like a security camera system for the website. It helps the newspaper understand:
- How many people visit
- Which articles are popular
- Where visitors come from
- What buttons they click
Important Point: The
<noscript>part means "if someone has JavaScript turned off, still try to count them using this tiny invisible iframe."
2. The Header: Your Navigation Toolbar
This creates the top bar you see on every page. It includes:
The Menu Button
What it does: Opens the slide-out menu (like a drawer) with sections, account info, classifieds, and contact links.
Social Sharing Buttons
| Button | Purpose | Icon |
|---|---|---|
| Share article to Facebook | icon-facebook |
|
| Facebook Messenger | Send article via Messenger | Custom Messenger image |
| Twitter/X | Tweet the article | icon-x-twitter |
| Email article to a friend | icon-envelope |
|
| Text/Android | Share via text message | icon-bubble-dots3 |
| Comments | View/write comments | icon-comment + count |
Important Point: These buttons use
target="_blank"which means they open in a new tab so you don’t lose the article!
3. The Page Wrapper: The Main Container
…
ELI5: This is the main box that holds the entire page together. The clearfix class prevents layout issues—like making sure the box wraps around all its floating contents properly.
4. The Slide-Out Menu (Mobile Navigation)
What you see when you tap "MENU": A clean list of navigation options that slides in from the side (like a drawer).
5. Ad Containers: Where Ads Live
ELI5: These are empty picture frames waiting for advertisements. The comments tell the ad system:
- "This spot is for a wallpaper ad" (big background ad)
- There are two versions: regular and v1
- The weird code
d2FsbHBhcGVyis just "wallpaper" encoded in Base64
6. Email Share Form: The "Send to Friend" Popup
What this does: Creates a nice-looking popup form when you click the email icon. It’s styled to be:
- Centered on screen
- White with a gray border
- Rounded corners
- Easy to read (14px font, Proxima Nova font family)
7. Analytics Suite: The Website’s Fitbit
The code loads multiple tracking systems:
| System | Purpose |
|---|---|
| A.B.D. | Audience measurement (commented out/removed) |
| AAM | Audit Bureau of Circulations – verifies traffic numbers for advertisers |
| CivicScience | Polls and surveys |
| Google Analytics | Detailed visitor behavior |
| Comscore | Third-party audience measurement |
Important Point: Many of these are commented out (wrapped in
<!-- -->) meaning they’re currently disabled but kept for reference.
8. Twitter Widgets: Live Tweet Embeds
ELI5: This loads Twitter’s toolkit so the page can:
- Display embedded tweets properly
- Show "Tweet" buttons that work
- Handle Twitter cards (preview images + ** that preview when you share a link)
The async means "load this in the background—don’t make the reader wait!"
9. Other Systems (Disabled/Removed)
- Gigya – Social login/comments (removed 2017)
- Krux ControlTag – Adobe Audience Manager (data collection)
- ICT – Some tracking system (turned off)
- PG Perks – Loyalty program scripts
- Rich Media Ads – Fancy interactive ads
- TinyPass – Paywall/subscription system (configured for live)
How It All Works Together: Step by Step
- Browser requests page → Server sends this HTML structure
- Browser reads HTML → Builds the "DOM" (Document Object Model) – the page’s skeleton
- CSS loads → Styles everything (colors, layouts, animations)
- JavaScript loads → Adds interactivity:
- Menu button works
- Share buttons function
- Ads fill their frames
- Analytics start counting
- Twitter widgets render
- Content gets injected → The actual article (text, images, videos) fills the empty containers
- Reader sees finished page!
Why This Matters (Even If You’re Not a Coder)
| For Readers | For Journalists | For the Business |
|---|---|---|
| Fast loading pages | Reliable publishing platform | Verified traffic for advertisers |
| Easy sharing | Social distribution built-in | Ad revenue from multiple systems |
| Commenting system | Audience engagement data | Subscription/paywall ready |
| Mobile-friendly | Works on all devices | Data to improve content |
Summary
This code is the invisible foundation of a modern news article page. It handles:
Navigation (menus, sections)
Social sharing (6+ platforms)
Advertising (multiple ad slots)
Analytics (5+ tracking systems)
Comments & engagement
Email sharing (styled popup)
Third-party integrations (Twitter, Facebook)
Subscription/paywall readiness
Mobile-responsive design
The actual article content—headlines, text, photos, videos—gets poured into this structure like water into a glass. The glass (this code) stays the same; the water (content) changes every day.
FAQ: Your Questions Answered
Q: Why is there so much commented-out code?
A: Developers keep old code as reference (like keeping old blueprints). It shows what used to be there or what might return. Systems like Gigya (social login) and A.B.D. (analytics) were removed but left in comments for history.
Q: What’s with the weird Base64 code d2FsbHBhcGVy?
A: That’s just "wallpaper" encoded! Ad systems sometimes use encoding to prevent easy scraping or to fit data in specific formats. d2FsbHBhcGVy → decode → "wallpaper".
Q: Why load Twitter’s script if I don’t see tweets?
A: It loads asynchronously (in background) so it’s ready if the article has embedded tweets. This way, the page doesn’t slow down waiting for Twitter.
Q: What does clearfix actually do?
A: It’s a CSS trick! When elements "float" (sit side-by-side), their container collapses to zero height. clearfix forces the container to wrap around them—like a parent holding hands with floating children.
Q: Can I see this code on any website?
A: Yes! Right-click any webpage → "View Page Source" or "Inspect Element". You’ll see similar structures: headers, containers, scripts, and comments. Every site has its own "blueprint"!
Final Thought: Next time you read an article online, remember—you’re seeing the tip of the iceberg. Beneath every story is a carefully crafted structure of code making it fast, shareable, measurable, and sustainable. The journalism is the heart; this code is the circulatory system!