Good Good Golf Yanks Video Amid “Violence Against Women” Firestorm
Good Good Golf Controversy: What Happened and Why It Matters
What Happened? (The Short Version)
Imagine you’re watching a fun golf video online. Suddenly, you see a man push a woman to the ground because she touched his new golf club. That’s basically what happened in a now-deleted advertisement from Good Good Golf, a popular golf content group.
Important Point: The video showed Garrett Clark (a Good Good member) shoving Alexis Miestowski (another Good Good member) to the ground, then saying, "Do not touch my new driver." The ad was for a Callaway golf driver.
Who Is Good Good Golf?
Good Good Golf isn’t just a random YouTube channel — they’re one of the biggest golf content creators in the world. Here’s what you need to know:
- Started in 2020 as a YouTube channel
- Team of 12 creators: 8 men and 4 women
- Content: Golf competitions, challenges, and entertainment
- Business: They have TV shows, clothing, and other merchandise
- Big partnership: Teamed up with Callaway Golf (a major golf equipment company) in 2023
- Huge milestone: Became title sponsor of the Good Good Championship — an official PGA Tour event happening November 12–15 in Austin, Texas
The Video and the Backlash
Timeline of Events
- Late Friday: Good Good and Callaway post the controversial ad
- Immediate criticism: Viewers call out the video for portraying violence against women
- Same day: Both companies delete the video from their official channels
- But…: Clips had already spread on social media (Reddit, X/Twitter, etc.)
- Saturday: Good Good posts an apology statement
- Following days: Callaway and the PGA Tour release their own statements
Why People Were Upset
- Violence depiction: A man physically shoving a woman to the ground
- Gender dynamics: Male-on-female aggression in a "joke" format
- Brand values clash: Good Good promotes "making golf more inclusive to all"
- Sponsor responsibility: Callaway and PGA Tour associated with the content
Apologies and Responses
Good Good Golf’s Apology (Saturday)
"We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand. We have since taken that content down, and sincerely apologize. Good Good has always stood for making the game of golf more inclusive to all, and we will continue to ensure that is our mission going forward."
Callaway Golf’s Response
"We are disappointed by the content that was posted, and are appreciative of Good Good for addressing this. We look forward to working together to ensure a more inclusive space in golf."
PGA Tour’s Statement
"The PGA Tour believes in golf’s ability to bring people together and create a welcoming environment for all. We do not condone violence in any form, and the since-deleted video does not reflect our values or commitment to inclusivity and respect."
Key Takeaway: All three major parties (Good Good, Callaway, PGA Tour) condemned the video and reaffirmed commitment to inclusivity — but the incident still happened under their watch.
Why This Matters for Golf
The Bigger Picture
| Aspect | Why It Matters |
|---|---|
| Inclusivity efforts | Golf has historically struggled with diversity; this undermines progress |
| Creator accountability | Content creators now have real sponsorship power — and responsibility |
| Brand safety | Companies must vet content more carefully before posting |
| Social media speed | Once something is online, it’s nearly impossible to fully erase |
| PGA Tour’s evolution | Embracing creators brings new audiences but also new risks |
The Good Good Championship Context
This controversy comes right before Good Good’s biggest moment yet — their own PGA Tour event. The tournament (Nov 12–15) was supposed to be a celebration of their rise from YouTube to tour sponsors. Now it carries extra scrutiny.
Summary
- Good Good Golf (major golf creators) posted an ad showing a man shoving a woman over a golf driver
- The video was deleted after backlash but clips spread widely
- All parties apologized: Good Good, Callaway, and the PGA Tour
- The incident contradicts stated values of inclusivity and respect
- It highlights growing pains as golf embraces digital creators
- The Good Good Championship (Nov 12–15) will be a test of how they move forward
FAQ
Was this a scripted skit or real violence?
It was a scripted advertisement — both people are Good Good team members (Garrett Clark and Alexis Miestowski). However, the depiction of violence is what caused outrage, regardless of it being staged.
Why didn’t they just keep the video up if it was a joke?
Because intent ≠ impact. Even as a "joke," showing a man shoving a woman to the ground over a golf club sends a harmful message — especially from a brand promoting inclusivity.
Will this affect the Good Good Championship?
Possibly. The PGA Tour affirmed their values but didn’t cancel the event. However, there will likely be extra scrutiny on all Good Good content leading up to the tournament.
Has Good Good had controversies before?
This appears to be their most significant controversy to date. They’ve built a reputation for fun, accessible golf content — this incident challenges that image.
What should brands learn from this?
Vet content through a diversity/inclusion lens before posting. What seems "funny" internally can be offensive publicly. Have diverse review teams and clear brand guidelines.
Want to follow the full story? Check out AP’s golf coverage for ongoing updates.