iPhone Prices Set to Skyrocket: Here’s Why
Apple Might Make iPhones More Expensive Soon — Here’s What You Need to Know
The Big Picture
Imagine you’re saving up for a new iPhone. You’ve been watching the price, waiting for the perfect moment to buy. But now, there’s news that the price tag might go up — not by a little, but by about $100.
That’s what Bloomberg reporter Mark Gurman is saying: Apple is getting ready to raise iPhone prices, just like Samsung and Google already did.
Why Are Prices Going Up?
It’s not because Apple suddenly wants more money. It’s because the parts inside the phone are getting more expensive.
The Main Culprits: Memory and Chips
Important Point:
The "brain" and "memory" of your iPhone — the chips and storage — are in short supply worldwide. That means they cost more to buy. Apple, Samsung, and Google all need these same parts.
Think of it like this:
If the price of flour goes up, every bakery has to charge more for bread — even if they don’t want to.
What Happened Before?
Apple already raised prices on Macs and iPads about two months ago — by around 23% on average.
Now, the iPhone is next in line.
How Much More Will It Cost?
Let’s break it down with a simple example:
| Phone | Current Price | Possible New Price | Increase |
|---|---|---|---|
| iPhone 17 Pro | $1,099 | — | — |
| iPhone 18 Pro (rumored) | — | $1,199 | +$100 (~9%) |
Good News:
Gurman calls this a "fairly modest bump" — meaning Apple is eating some of the extra cost itself instead of passing it all to you.
Why Only $100? Why Not More?
Apple has good reasons to keep the increase small:
- Stay competitive – A $100 hike keeps iPhone pricing close to Samsung’s.
- Avoid "sticker shock" – Mac and iPad prices jumped a lot (23%). Apple doesn’t want people to gasp at the iPhone price too.
- Loyal customers – Many iPhone users stick with Apple no matter what. That gives Apple some room to raise prices — but not too much.
Is There a Way to Make It Easier on Your Wallet?
Yes! Apple has a new subscription program (similar to the Apple Upgrade Program, now with Klarna) that lets you pay monthly instead of all at once.
Think of it like a phone plan for the phone itself.
You spread the cost over 12 or 24 months — no huge upfront payment.
Summary
- Apple is likely raising iPhone prices soon — by about $100.
- Reason: Global shortage of memory chips and processors = higher costs.
- Samsung and Google already did it — Apple is following the trend.
- iPhone 18 Pro could start at $1,199 (vs. $1,099 now).
- Apple is absorbing some cost — it could charge more, but chooses not to.
- Monthly payment option (Apple Upgrade + Klarna) helps soften the blow.
FAQ
Will all iPhones get more expensive?
Probably the Pro models first. The regular iPhone 18 might stay the same or go up slightly. Gurman specifically mentioned the iPhone 18 Pro.
When will this happen?
Likely this fall (September/October) — when Apple usually announces new iPhones.
Is this permanent?
Yes, unless part prices drop. If chip supplies improve, prices could stabilize — but don’t count on them going back down.
Should I buy now or wait?
If you need a phone now, buy now. If you can wait, the new model will have better features — but cost more. Weigh what matters more: newer tech or lower price.
Does this affect iPads and Macs too?
They already went up. This is just the iPhone catching up.
Stay tuned — Apple usually makes it official in September. Until then, keep an eye on your budget and maybe start saving an extra $100… just in case.