Big Brother Season 28: Live Feeds Come to YouTube (But Not All Day) — A Super Simple Guide

What Is Big Brother and What Are "Live Feeds"?

Imagine a TV show where a bunch of strangers live together in a special house full of cameras. They are filmed all day and all night. The show is called Big Brother. The "live feeds" are like a never-ending video stream from inside the house so fans can watch what happens when the regular TV show isn’t on.

This year (Season 28) is special because, for the first time ever, parts of those live feeds will be shown on YouTube (a free video website). But there’s a catch — they won’t be on YouTube 24 hours a day, 7 days a week. We’ll explain what that means.

The Big News: YouTube Gets Feeds, But Only for a Little While

• The full 24/7 live feeds will still be on Paramount+ (a paid streaming service) and Pluto (a free streaming service with ads, sometimes called a "FAST" service because it’s free and always streaming).
• The Big Brother YouTube channel will also get the feeds starting at the same time, but only for "limited periods following each episode throughout the summer." That means after a TV episode airs, they’ll put feeds up for a short, unspecified time.
• Right now, nobody has said exactly how long those "limited periods" will be.

Important Point: Since Pluto is free, you can still watch the full 24/7 house action there without paying any money, even if YouTube only shows slices of it.

When Do the Feeds Turn On?

The 24/7 feeds for Season 28 go live on Friday, July 10 at 9 p.m. Eastern Time (ET) / 6 p.m. Pacific Time (PT).

• On Paramount+ and Pluto: full feeds all the time from then on.
• On YouTube: feeds also appear at that time, but only for those limited windows after episodes.

Meet the Players: The "Broveal" Cast Reveal

Before the feeds start, we get to see who is going into the house!

• The Season 28 cast (the people called "houseguests") will be shown live on YouTube at noon ET / 9 a.m. PT on July 9 (this was called "today" in the original news).
• Paramount and CBS named this event the "Big Brother: Broveal" (a fun play on "brother" and "reveal").
• During this live stream, the host Julie Chen Moonves will open the door to the house, which has a theme: "Big Brother: Time Trip" (like a time travel adventure).
• The waiting room for the YouTube livestream opened before the event so people could wait for it.

Opening Weekend Step-by-Step (Mark Your Calendar!)

Here’s exactly what happens in order during the first days of the season:

1. Thursday, July 9 at 8 p.m. ET/PT – The 90-minute Season 28 premiere episode airs (this is the first TV show of the season).
2. Friday, July 10 at 8 p.m. ET/PT – An hourlong show called Big Brother: Unlocked airs (it gives extra info after the premiere).
3. Friday, July 10 at 9 p.m. ET / 6 p.m. PT – The 24/7 live feeds go live on Paramount+, Pluto, and YouTube (remember YouTube only for limited times).
4. Sunday, July 12 at 8 p.m. ET/PT (until 9:30 p.m.) – A 90-minute Sunday Big Brother episode caps off the opening weekend.

Fun Milestones This Season

Paramount (the company that makes the show) says this season is a record-breaker:

• It will have "the most original hours of programming in 25 years" — meaning since the show first started in 2000, they haven’t made this much new content in a season.
• Every Wednesday episode will be 90 minutes long.
• Big Brother: Unlocked will air each Friday night throughout the whole season.
• Later this summer, Big Brother will become the first primetime series (a show that airs in the evening when lots of people watch TV) to reach 1,000 original episodes. That’s a huge number!

Summary

To wrap it up simply:

• Big Brother Season 28 starts with a cast reveal on YouTube July 9 at noon ET.
• The premiere is July 9 at 8 p.m. ET, then Unlocked July 10 at 8 p.m., then live feeds July 10 at 9 p.m. ET on Paramount+, Pluto (free), and YouTube (limited).
• Sunday July 12 has a 90-minute episode.
• YouTube gets feeds for limited periods; Pluto is free for full feeds.
• The show hits big milestones: most new hours in 25 years, longer episodes, and 1,000 total episodes soon.

FAQ (Questions You Might Have)

Q1: What are "live feeds" in kid terms?
A: Think of a live feed like a never-stop video from inside the Big Brother house. Cameras record the housemates all day and night, and you can watch it live on your device instead of waiting for the edited TV show.

Q2: Do I have to pay to watch the full 24/7 feeds?
A: If you use Pluto (a free streaming service), you can watch the full feeds without paying. Paramount+ is a paid service. YouTube will show feeds too, but only for short times after episodes, not the full 24/7.

Q3: Why are the YouTube feeds "limited"?
A: The company hasn’t told us exactly, but they said the YouTube channel will only have feeds "for limited periods following each episode." It’s a new experiment to put some house action on YouTube without giving everything away for free all the time.

Q4: What is the "Broveal"?
A: It’s the cute name for the live event on July 9 where the new season’s cast is revealed on YouTube. Host Julie Chen Moonves opens the time-travel-themed house door and introduces the players.

Q5: When is the very first TV episode?
A: The 90-minute premiere is on Thursday, July 9 at 8 p.m. Eastern/Pacific time. Then more shows and feeds follow that weekend.