Kick Just Launched the Ultimate Creator Cash App
Kick Founders Launch "Club": A New App Helping Creators Earn Money and Build Real Communities
What Is Club and Why Should You Care?
Imagine a place on the internet where your favorite streamers, artists, and creators can talk directly to you—no confusing algorithms, no fake bot accounts, and no endless ads. That’s the big idea behind Club, a brand-new app launching this week.
Built by the same team behind the livestreaming platform Kick, Club wants to be a "more human" version of social media. It gives creators a way to make money directly from their fans while building tight-knit communities.
Important Point: Club is not just another Patreon or OnlyFans clone. It’s designed specifically with livestreamers in mind—people who go live for hours and want their biggest fans to have a special hangout spot.
Who’s Behind Club?
| Person | Role | Fun Fact |
|---|---|---|
| Henrik Pohlmann | CEO of Club | 30 years old; says Club was made to "create a more human form of social media" |
| Bijan Tehrani & Ed Craven | Founders (also founded Kick & Stake.com) | Based in Australia; Kick launched in 2022 |
Club has been in beta testing for a few months and already has about 3,000 creators signed up—mostly streamers from Kick.
How Does Club Work? (ELI5 Version)
Think of Club like a VIP clubhouse for a creator’s biggest fans.
For Creators:
- Set up a profile – Like a homepage for your community.
- Offer paid memberships – Fans pay monthly to join.
- Post exclusive stuff – Videos, behind-the-scenes, early access, Q&As.
- Chat with fans – Direct messages, group chats, live hangouts.
- Keep 80% of earnings – Club takes a 20% fee (more on that below).
For Fans:
- Get a profile – Not just a username; a real identity in the community.
- Earn badges – "Participation badges" for being active, helpful, or early.
- Talk to other fans – It’s not just creator-to-fan; it’s fan-to-fan too.
- No ads, ever – Club says it will stay ad-free forever.
How Club Makes Money (And What It Costs Creators)
| Platform | Platform Fee | Notes |
|---|---|---|
| Club | 20% | No explicit sexual content allowed |
| OnlyFans | 20% | Allows adult content |
| Substack | 10% | Focused on newsletters/writers |
| Patreon | 10% + processing fees | Tiered memberships; more complex fee structure |
Important Point: Club’s 20% cut is higher than Substack and Patreon, but the bet is that community features (badges, fan profiles, discovery tools) make it worth it—especially for streamers who want engagement, not just subscriptions.
What Makes Club Different?
1. Built for Livestreamers First
Most platforms treat live content as an afterthought. Club was designed around the rhythms of streaming: long sessions, real-time chat, clip culture, and super-fans who want more.
2. Fans Are First-Class Citizens
- Fans have profiles, not just accounts.
- They earn rewards for participating.
- They connect with each other—creating a true community, not just an audience.
3. Discovery Built In
Club isn’t just a private clubhouse. It has discovery features so new fans can find creators they’ll love—something Patreon and Substack are weak at.
4. Ad-Free by Design
No algorithm pushing clickbait. No sponsored posts clogging the feed. Just creators and fans.
The Big Challenges Ahead
Even with cool features, Club faces steep uphill battles:
- Platform Fatigue – Creators are already on YouTube, Twitch, TikTok, Discord, Patreon, Instagram… Fans don’t want another app.
- Switching Costs – Why move to Club if the experience isn’t clearly better?
- Reputation by Association – Kick is known for loose moderation and controversial creators (like "looksmaxxer" Clavicular). Club says it’s independent with its own moderation policy, but analysts say mainstream creators will ask: "What’s the philosophy here?"
- The "Defining Feature" Problem – As analyst Ben Woods put it: "It’s got to have a defining feature." Is it the badges? The fan profiles? The discovery? Club needs one killer reason to switch.
Summary
| What Club Gets Right | What’s Uncertain |
|---|---|
| Ad-free, human-first design | Can it attract creators outside Kick? |
| Fan profiles + badges = real community | Is 20% fee justified vs. 10% competitors? |
| Built for streamers’ workflows | Will fans download another app? |
| Independent moderation policy | Can it shake Kick’s "controversial" reputation? |
| Discovery tools help growth | Does it have one must-have feature? |
Bottom line: Club is a smart, creator-friendly app with great community tools—but it’s entering a crowded, skeptical market. Its success depends on proving it’s not just "Patreon with badges," but a better home for the livestreaming generation.
FAQ: Your Questions, Answered
Is Club only for Kick streamers?
No. While most early users are from Kick, Club says it’s open to all creators—artists, musicians, writers, educators, etc.—and has its own moderation rules separate from Kick.
Does Club allow adult content like OnlyFans?
No. Club explicitly does not allow explicit sexual content. It’s positioning itself as a mainstream creator platform.
How much does it cost to join a creator’s Club?
Creators set their own prices. Club takes 20% of whatever the fan pays. The rest goes to the creator (minus standard payment processing fees).
Is Club available on iPhone and Android?
Yes! As of this week, Club is out of beta and has official apps on both iOS and Android.
Why would a fan join Club instead of just following on Twitch/YouTube for free?
Exclusivity & connection. On Club, you get: direct access, no algorithm hiding posts, badges for loyalty, a community of other super-fans, and an ad-free experience. It’s for fans who want more—and are willing to pay for it.
Want to try Club? Search "Club" on the App Store or Google Play. Look for the logo from the Kick founders—and see if the community vibe feels like home.