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TL;DR: Celebrity chef Giada de Laurentiis teams up with Peroni for a traveling Italian-inspired pop-up. Her most requested recipe? Sicilian pesto (a red, tomato-almond twist on classic green pesto). She loves avocado toast but hates truffle oil—and many chefs agree with her.
Imagine your cool Italian aunt who makes everything taste amazing—that’s Giada. She was born in Italy and became famous hosting Everyday Italian on Food Network. Since then, she’s built a career sharing approachable, delicious Italian cooking with home cooks everywhere.
Giada has partnered with Peroni Nastro Azzurro (a crisp, light Italian lager) to create Peroni Portals—a traveling pop-up experience inspired by Italy’s historic wine windows (buchette del vino). These tiny windows let people buy wine without entering buildings during the 1600s plague. Today, they’re a charming symbol of Italian slow living.
The pop-up visits major U.S. cities. At each stop, you can:
Why Beer in Bread?
The carbonation (fizz) in Peroni acts like a natural leavener. It creates tiny air pockets, giving the focaccia a fluffy, cloud-like texture you can’t get with water alone. Giada also uses it in her parents’ fritto misto (mixed fry) batter for an ultra-light, crispy coating.
When asked what dish friends and family request constantly, Giada didn’t hesitate: “Sicilian pesto.”
| Classic (Genovese) Pesto | Sicilian Pesto (Pesto alla Trapanese) |
|---|---|
| Color: Vibrant green | Color: Bold, rustic red |
| Main Ingredients: Basil, pine nuts, Parmesan, garlic, olive oil | Main Ingredients: Sicilian tomatoes, almonds, basil, garlic, olive oil, cheese |
| Texture: Smooth, saucy | Texture: Slightly chunky, rich |
“I use it on pasta for summer; I use it on grilled chicken, grilled meat, on grilled fish—I basically make a batch of it and use it on everything. I’ve always got it in the fridge.” – Giada de Laurentiis
It’s a make-ahead magic bullet: Whip up a jar on Sunday, and you’ve got instant flavor for weeknight dinners, sandwiches, eggs, and more.
Even chefs have trends they love and loathe. Here’s where Giada lands:
“Avocado toast… forever and ever and ever.”
Why? It’s simple, customizable, healthy-ish, and hits that perfect creamy-crunchy toast ratio. It’s the ultimate easy breakfast/lunch/snack.
“I’m so over [it]… It’s usually not real truffles. I like fresh truffles.”
The Tea on Truffle Oil:
Wine windows (buchette del vino) are tiny, knee-high windows built into the walls of Florentine palazzos in the 1500s–1600s. During plagues, nobles sold wine through them to avoid contact. They symbolize community, resilience, and enjoying a drink simply. Peroni Portals recreate that vibe: a small, dedicated spot to pause and enjoy a quality beer.
You can find jarred versions (look for Pesto alla Trapanese or Pesto Rosso), but Giada’s point is it’s easy and best homemade. Blend tomatoes (sun-dried or fresh roasted), almonds, basil, garlic, cheese, and olive oil. It takes 5 minutes in a food processor and tastes infinitely fresher.
No! The Peroni bakes out. You’re left with incredible texture—light, open crumb, crisp crust—without a boozy flavor. Think of it like using seltzer in tempura batter: it’s a technique, not a flavor additive.
Two main reasons: Integrity & Value.
Check the official site: peroniusa.com/findaportal. The tour hits major cities throughout the summer. If you miss it, you can still make the focaccia and Sicilian pesto at home for your own Italian moment!